h2 Recruit is a specialist Sales Recruitment agency based in London and New York.

Permanent

Negotiable

United States

About the company
Our client is an AI-native brand and retail intelligence platform that unifies every source of consumer data brands work with — internal research, syndicated data, social signals and more — into a single, fully auditable source of truth. This powers smarter decisions across brand strategy, marketing, innovation, inventory and forecasting. Backed by a recently closed, multi-million-dollar seed round and already proven with household-name Fortune 500 brands across CPG, beauty, retail and travel, they are now building out their go-to-market team and opening the platform up more widely.
The opportunity
We need a Product Marketing Manager with 5+ years at a high-growth B2B tech startup and a track record of positioning complex data/analytics platforms for enterprise buyers. This is the first dedicated Product Marketing hire — you'll build the PMM function from scratch with real budget and executive support, owning mid-to-bottom-funnel conversion from positioning and messaging through to sales enablement and launch execution, with measurable impact on win rates, conversion and influenced pipeline.
What you'll be doing
? Owning positioning and messaging — building value maps that ladder every capability to a quantified outcome for enterprise consumer-insights buyers.
? Running go-to-market for new features and capabilities: launch narrative, tiering and cross-functional coordination across Product, Sales and Marketing.
? Building and maintaining sales enablement assets — pitch narratives, decks, one-pagers, battlecards, objection-handling guides, demo scripts and a demo-video library.
? Creating mid-to-bottom-funnel content: solution pages, use-case pages, demo narratives, case studies and comparison content that converts interest into pipeline.
? Keeping competitive intelligence sharp — versus generic AI tools, social-listening platforms and direct competitors — and feeding insights back into messaging and roadmap.
? Running win/loss analysis, buyer interviews and usage research to ground positioning in reality; partnering directly with Product as capabilities are built.
What we're looking for
? 5+ years in product marketing at high-growth B2B tech startups.
? Experience positioning data-heavy products where privacy and enterprise security are core.
? Comfortable with long-cycle, multi-stakeholder enterprise sales.
? A hands-on producer — writes and ships web pages, positioning decks, one-pagers and battlecards, not just strategy.
? Fluent in AI-assisted workflows and content automation; strong conversion-focused copywriting.
? Bonus: AI/data/research-tech categories, or marketing to CPG / consumer-brand audiences.
What's on offer
? $125K-$175K base plus competitive early equity in a well-capitalised, revenue-generating seed-stage company.
? First PMM hire with direct access to the CEO, Head of Marketing, Product and Sales — high ownership, no layers.
? On-site in New York, NY (approx. 4 days a week); small, high-ownership team with a direct-feedback culture.
? Please note: not open to visa sponsorship for this role (preference for candidates who don't require it).
Keywords
Product Marketing Manager, PMM, Senior Product Marketing, B2B SaaS, positioning, messaging, value proposition, sales enablement, go-to-market, GTM, product launch, battlecards, competitive intelligence, win/loss, data platform, analytics, AI, consumer insights, research-tech, CPG, demand generation, conversion copywriting, New York.