Job Details
?? Demand Generation Lead | B2B SaaS | AI x Financial Services | London or New York
Job Type:
Permanent
Salary:
Negotiable
Location:
London, South East, United States
Description:
Are you a hands-on demand generation marketer who thrives on building things from scratch? We're looking for a Demand Generation Lead to join a fast-growing, VC-backed B2B SaaS company at the intersection of agentic AI and institutional finance — a category-defining space with serious momentum.
This is a rare opportunity to own the entire demand engine as a senior individual contributor, with full autonomy over strategy and execution.
About the Company
We work with some of the world's largest financial institutions — think top-50 global firms across private credit, investment management, risk, and compliance. Our platform is transforming how knowledge-intensive workflows get done in finance, and we've got the traction to prove it. Backed by leading investors, named a 2025 Gartner Cool Vendor, and trusted by institutions who've collectively saved over 100,000 hours of manual work.
The Role
You'll build our B2B demand generation function from the ground up — owning paid search, paid social (LinkedIn Ads), marketing automation, event marketing, and pipeline reporting. No hand-holding, no committee. Just you, a clear mandate, and the tools to make it happen.
What you'll own:
Design and execute multi-channel demand generation campaigns targeting a niche audience of senior financial executives (CIOs, CFOs, Heads of Credit, Portfolio Managers)
Build and optimise LinkedIn Ads and paid search campaigns — from targeting and creative to budget allocation and ongoing A/B testing
Develop our HubSpot marketing automation infrastructure, including lead scoring models, nurture sequences, and sales handoff workflows
Drive our event marketing strategy, building programmatic approaches to activate attendee lists and convert interest into qualified pipeline
Own campaign performance reporting — qualified pipeline, conversion rates, CPL, and channel ROI — and use data to make the case for what to scale
What We're Looking For
3–5 years of B2B demand generation experience, ideally in SaaS or technology businesses
Proven track record running paid search (Google Ads) and paid social (LinkedIn Campaign Manager) campaigns with measurable pipeline results
Hands-on experience with HubSpot — building workflows, lead scoring, and reporting dashboards
Comfort working in a niche, high-value market where audience precision matters more than volume
A bias for action — you run lean experiments, learn fast, and scale what works
Experience in or strong exposure to financial services or fintech is a plus
Familiarity with AI, automation, or enterprise SaaS products is advantageous
What's on Offer
Competitive base salary + performance bonus up to 35%
Equity stake
Hybrid working — London or New York (3 days in-office)
A genuine seat at the table: you'll shape how this company grows
Who Thrives Here
This role suits someone who's been the "doer" inside a lean marketing team — not a manager of managers, but a practitioner who can think strategically and execute with precision. If you've built demand gen from scratch before (or been early enough in a team to feel like you did), this will feel like home.
?? Interested? Apply below or send a message directly.
Keywords: Demand Generation, B2B Marketing, Paid Search, LinkedIn Ads, HubSpot, Marketing Automation, Lead Scoring, Pipeline Generation, ABM, Fintech, Financial Services, Agentic AI, SaaS, Growth Marketing, Campaign Management, Digital Marketing, Individual Contributor, London, New York
This is a rare opportunity to own the entire demand engine as a senior individual contributor, with full autonomy over strategy and execution.
About the Company
We work with some of the world's largest financial institutions — think top-50 global firms across private credit, investment management, risk, and compliance. Our platform is transforming how knowledge-intensive workflows get done in finance, and we've got the traction to prove it. Backed by leading investors, named a 2025 Gartner Cool Vendor, and trusted by institutions who've collectively saved over 100,000 hours of manual work.
The Role
You'll build our B2B demand generation function from the ground up — owning paid search, paid social (LinkedIn Ads), marketing automation, event marketing, and pipeline reporting. No hand-holding, no committee. Just you, a clear mandate, and the tools to make it happen.
What you'll own:
Design and execute multi-channel demand generation campaigns targeting a niche audience of senior financial executives (CIOs, CFOs, Heads of Credit, Portfolio Managers)
Build and optimise LinkedIn Ads and paid search campaigns — from targeting and creative to budget allocation and ongoing A/B testing
Develop our HubSpot marketing automation infrastructure, including lead scoring models, nurture sequences, and sales handoff workflows
Drive our event marketing strategy, building programmatic approaches to activate attendee lists and convert interest into qualified pipeline
Own campaign performance reporting — qualified pipeline, conversion rates, CPL, and channel ROI — and use data to make the case for what to scale
What We're Looking For
3–5 years of B2B demand generation experience, ideally in SaaS or technology businesses
Proven track record running paid search (Google Ads) and paid social (LinkedIn Campaign Manager) campaigns with measurable pipeline results
Hands-on experience with HubSpot — building workflows, lead scoring, and reporting dashboards
Comfort working in a niche, high-value market where audience precision matters more than volume
A bias for action — you run lean experiments, learn fast, and scale what works
Experience in or strong exposure to financial services or fintech is a plus
Familiarity with AI, automation, or enterprise SaaS products is advantageous
What's on Offer
Competitive base salary + performance bonus up to 35%
Equity stake
Hybrid working — London or New York (3 days in-office)
A genuine seat at the table: you'll shape how this company grows
Who Thrives Here
This role suits someone who's been the "doer" inside a lean marketing team — not a manager of managers, but a practitioner who can think strategically and execute with precision. If you've built demand gen from scratch before (or been early enough in a team to feel like you did), this will feel like home.
?? Interested? Apply below or send a message directly.
Keywords: Demand Generation, B2B Marketing, Paid Search, LinkedIn Ads, HubSpot, Marketing Automation, Lead Scoring, Pipeline Generation, ABM, Fintech, Financial Services, Agentic AI, SaaS, Growth Marketing, Campaign Management, Digital Marketing, Individual Contributor, London, New York
Share This Job Online
Facebook
Twitter
Email 
Linked in
